CONTINUING EDUCATION PROGRAMME
INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

WORKSHOP ON
MANAGEMENT OF SUPPLY CHAINS & CUSTOMER RELATIONSHIPS

EXCELLENCE IN ENTERPRISE MANAGEMENT

Enterprises are discovering that it is very important to follow good management practices for winning and retaining customer confidence in order to realize the organizational goals of excellence and profitability. In the recent times, many organizations have achieved phenomenal success by effective supply chain management (SCM) and customer relationship management (CRM).

SUPPLY CHAIN MANAGEMENT

The design and operation of an effective supply chain are fundamental to the successful operation of enterprises. Supply chain management (SCM) has relevance to both service and manufacturing organizations. Typically SCM includes the activities of supplier management, purchasing, materials management, manufacturing management, warehousing, material handling, transportation, and physical distribution and customer service. A number of innovative approaches are required for balancing the objectives of the partners of the supply chain and the requirements of customers, as there are many conflicting goals such as high customer service, low inventory, low unit cost etc.

CUSTOMER RELATIONSHIP MANAGEMENT

CRM is fast emerging as the most attractive enterprise approach to achieve awareness of customer scenarios, identify customer fit and fulfillment execution. CRM is evolving on the fundamental principle of “commodifying relationships with customers is an essential business of business”. In the last few years, the business world has stood witness to many real life success stories. The state-of-the-art CRM is an embodiment of concepts, methods and applications.

KEY CONCEPTS COVERED

 A perspective view of SCM & CRM

 Problem areas and types of solutions for SCM & CRM

 Technology, techniques and analytical tools for SCM & CRM

 Real life applications of SCM & CRM

 Accessing SCM & CRM products in India

  Roadmap for successful implementation of SCM & CRM

FOCUS OF THE WORKSHOP

This workshop will cover important issues related to What, Why, When and How of SCM and CRM. The participants will be prepared to carryout SCM & CRM projects in their organizations. Their confidence will be enhanced through practice sessions comprising of exercises and cases. The workshop will address issues related to how to realize excellent enterprise through SCM and CRM. The workshop will also cover the essential details of how many world class organizations benefited tremendously by targeting Six Sigma performance in SCM & CRM.

PROGRAM OVERVIEW

FACULTY

Dr. A. Subash Babu, Professor, Industrial Engineering and Operations Research, IIT Bombay, has considerable experience in teaching , research and industry interaction. He is also the coordinator of Cell for Applied Research in Entrepreneurship (CARE) which has conducted a number of training programs in various areas related to enterprise management. He is supported by various experts from industry and academia, including:
 

 VENUE
Seminar Hall, Guest House,
IIT Bombay, Powai, Mumbai - 400 076

TIME : 9.00 AM TO 6.00 PM

DATE : October  9 - 11, 2003

LODGING & BOARDING

On advance request , for a limited number of participants, it is possible to arrange accommodation in the campus (IIT Guest House), request for which is to be made before 25.9.2003. IIT Guesthouse will charge extra for accommodation.

REGISTRATION FORM

REGISTRATION FEE :  RS. 6000 /-  PER DELEGATE
( 10 % discount for organizations sponsoring 3 or more delegates )
The fee includes Course Material, Tea and working lunch during the course days.

NAME

DESIGNATION

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Do you want to avail Guest House Facility ?  (Provided Available) YES   NO 

Cheque should be in favour of "THE REGISTRAR IIT BOMBAY (CEP ACCOUNT)" Payable at MUMBAI .
(Fees are non refundable, however, change in nomination, in case of delegates, is acceptable)

CNC TIMES
Shop no.3, Next to Swati Studio,  J.P. Nagar, Road No.2,
Goregaon(East), Mumbai - 400063.
Tel: 022-2875 1473 / 9820328915 / 9869136893
Fax: 022-2685 5773
e-mail : seminar@cnctimes.com
INTERNET : http://www.cnctimes.com