Contiuning Education
Programme, IIT Bombay WINNER Golden Peacock National Training Award
Essentials
of Marketing
For All
Professionals
Introduction
Marketing function, in an organization, has taken a central position due to increased level of competition in the market environment and higher level of customer expectation to be met. But marketing personnel may not be able to meet the new challenges without co-ordinated efforts & support of everyone in the organization. There is a need to appreciate and understand marketing function & it’s role in making an organization successful. An attempt is being made through this course.
Course Coverage
The course will deal with all the topics that a
professional must understand about marketing and the necessary interaction
marketing professionals need with other functional areas, such as Production, R
& D, Finance & Accounts in order to improve their overall performance.
The emphasis will be on how to build a customer
centric and profitable organization.
Who may benefit
This progamme is meant for all executives and
engineers & professionals, who have not realized the importance of
marketing function to meet today’s challenge in the changed market environment.
This course will try to establish linkages between Marketing and all other
functional areas.
Faculty
Prof. Atanu Ghosh, Associate Professor at the
School of Management, IIT Bombay. He has 18 years of experience in the industry
and has worked in the areas of marketing, Costing, Project Management and
General Management. He has also more than 10 years experience in teaching at
various Management Schools and also in training & consultancy.
Course Material
A copy
of the reference textbook and all the case materials will be given to each
participant.
Course Duration
The course will be held on the following ten
Saturday evenings from 6 pm to 9 pm.:
Sept., 2003 : 27th
Oct., 2003 :
11th and 18th
Nov., 2003 : 1st, 8th, 22nd
and 27th
Dec., 2003 : 6th, 13th and 20th
Course Venue
The venue is Conference Hall, Institute Guest
House, IIT Bombay.
Course Fee
The Course fee is Rs.20,000/- per participant.
Registration
Please mail the attached registration form along
with the demand draft towards the course fee, to the course coordinator, at the
address given below.
Fees must be paid by demand
draft payable to "Registrar, IIT Bombay (CEP A/C)".
(Kindly note that no
income tax is to be deducted at source from course fee, as IIT Bombay is exempt
from the same.)
Completed form
along with the demand draft to be sent to:
Prof. Atanu Ghosh,
SJM School of Management,
IIT Bombay, Powai,
Mumbai 400 076.
Tel :
022-2576 7798
Fax : 022- 25723480
Email: atanu@som.iitb.ac.in
R E G I S T R A T I O N F O R M
Essentials of Marketing For All
Professionals
NAME (PRINT) :
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____________________________________Gender: M / F Age: ______Yrs.
DESIGNATION :
_________________________________________________________________
ORGANIZATION:
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MAILING ADDRESS : ______________________________________________
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TELEPHONE :_________________________ FAX: ______________________
EMAIL : __________________________________________________________
Qualification (highest degree) :________________________________________
Discipline :____________________________ EXPERIENCE : _________ Yrs.
PAYMENT: D.D. No.: Dt. Rs.
(DD in
favour of `Registrar, IIT Bombay – CEP a/c’ )
Date: Signature of Applicant