Guidelines For Digital Display Screens Available In IIT Bombay Campus

Please adhere to the following guidelines to design content for displaying on the digital boards on campus.

Digital content design guidelines from OEM:

• The outdoor digital signage display has a resolution of 240 x 480 pixels

To ensure the best visual quality, it's essential to prepare digital content with the following specifications:

• Content Resolution: 480 x 960 pixels
• Frame Rate: 25 fps
• Colour Scheme: Bright colours with white text
• Software: After Effects/or equivalent

Guidelines for designing content:

• Use a Limited Colour Palette: Stick to fewer, solid colours to avoid rendering issues. White background works best
• Use Simple and Bold Fonts: Select a large, bold font in a single colour to ensure the text is legible
• Prioritize Contrast: Ensure high contrast between the background and text. Avoid using gradients; opt for solid colours
• Limit Text: Keep the text very short and impactful. Keep enough white space to avoid clutter
• Consider Aspect Ratio: Ensure that your content is designed to match the standee's aspect ratio

Following these guidelines will help in creating visually appealing and effective content for the LED Outdoor Digital signage display.

Summarised:

• For JPEG image
• Display size 75-inch diagonal
• Portrait mode aspect ratio 9:16
• For headlines, font between 32 to 46
• For text or content, font between 24 to 30

Important Note: Please send the content/ artwork to be uploaded on digital display boards at least two to three days before the event to pro@iitb.ac.in.